Arjuna begins by asking which is better, to approach God as a personal Being (i.e. as a devotee of Bhakti Yoga)), or as the formless, attributeless Brahman (i.e. as a devotee of J¤ana Yoga).
Krishna recommends Bhakti Yoga because it is easier. Also those who meditate constantly
on Krishna will find that he helps them in their efforts, and will deliver them from
the cycle of samsara – the birth-
The Bhakti Yogi is free from attachment and egotism, is dispassionate yet friendly (12.13), has a mind fixed on God (12.14), yet does not shrink from the world (12.15), looks in the same way on friend and enemy, honour and disgrace, heat and cold, pleasure and pain (12.18). Most of all, the Bhakti Yogi is full of devotion (12.14,16,17,19,20).
Barbara Powell writes (Windows into the Infinite, page 66: “Some consider this simple
teaching the most sublime aspect of the Gita, for Bhakti Yoga offers a kind of “short-